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ABOUT LARA

You say I'm wearing too much black but all I hear is I look great.

 

Two things ring true consistently throughout my life: the first is that I can find the perfect song lyrics for any/every situation. The second is that I never leave home without a Sharpie or some Chapstick. Music is the heartbeat of my life and laughter is the soundtrack. I live for fashion and language (a weird combo, I know). French was my first love but Italian is a close second. I’m a walking contradiction. Edgy yet sweet. Outgoing yet introverted. Classic rock yet synth pop. I’m a Southern Belle with big city dreams. The list goes on. I have a big heart and love working with a social enterprise like umano that acts as a marriage between my passion and my conscious.

The Fashion Industry is where my heart and soul belongs. My love for marketing and branding is a new and torrid romance that I explore through my digital media marketing internship. Doing social media analytics and brain storming ideas about how to further engage customers and increase customer retention through these platforms is both fun and rewarding.

With that said, I have a strong interest in product development and textile testing. I love being able to look at textile components like denier, cotton count, twist per inch, thickness, threads per inch, etc. and know how they will affect the end use of the fabric. I would love to be a liason between the designer's dream product and the logistics of making that product a reality for consumers. Check out my apparel quality inspection here

 

 I am always learning and can't wait to learn more about marketing, styling, fashion, and digital media marketing.

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